Sunday, November 22, 2009

Sony hopes online service will build brand loyalty (AP)

Sony Corp. Chief Executive Howard Stringer, center, Executive Deputy President Hiroshi Yoshioka, left, and Executive Vice President Kazuo Hirai smile as they show the companys latest products, digital still camera DSC-TX1, e-book Reader, and a new remote controller for PlayStation 3, respectively, during a press conference in Tokyo Thursday, Nov. 19, 2009. Sonys new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, Hirai said Friday. (AP Photo/Shizuo Kambayashi)AP - Sonys new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, a top executive said Friday.
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